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Matdaan — Decoding the Smallest Unit of the World’s Largest Democracy

Through structured surveys, grassroots data, and actionable electoral insights

CASE STUDY
The Fine Line Between Empowerment and Paternalism: What the Nitish Kumar Incident Tells Us About Women in Indian Politics
In the theater of Indian politics, the line between "guardian" and "governor" is often blurred. This week, a viral video featuring Bihar Chi...
Dec 21, 2025 Read More →
PRODUCT UPDATE
How Elections Are Won in India: What Really Makes the Difference
New Delhi:Winning an election in India has never been just about big speeches or flashy posters. From crowded mohallas to remote villages, e...
Dec 19, 2025 Read More →
ANALYSIS
How AI is Changing Politics
Artificial intelligence is no longer a distant technological fantasy—it's reshaping the political landscape in ways both visible and invis...
Dec 19, 2025 Read More →
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Democratic Spirit

"One Person = One Vote = One Value"

A principle of equality first adopted by the world's largest democracy

Why Matdaan.com?

Win Elections; Booth by Booth and With Certainty

Matdaan.com is India’s most accurate election management and political intelligence platform, designed to help candidates win elections through scientific booth-level insights and persuasion systems.

Through rigorous data analysis and boots level intelligence, we analyse key issues, tactics and strategies to obtain tickets and win election. We take the risks others won't to ensure we deliver upon what we promise.

Integrity

Ethical data collection and strategic consulting.

Fraternity

Fostering unity and democratic dialogue.
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Core Expertise

From high-tech analytics to grassroots organization, we provide the ultimate campaign toolkit.

Booth Intelligence & Persuasion System

  • Analyzing past voting patterns at each booth to identify where the party is strong or weak.
  • Categorizing voters into groups based on local issues to send them the most relevant messages.
  • Identifying influential local leaders who can persuade their own communities to vote a certain way.
  • Using a digital dashboard to track door-to-door visits and ensure no street is left unvisited.
  • Running a "Get Out The Vote" operation to boost turnout among likely supporters on polling day.
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Ground Worker Management

  • Assigning specific streets or apartment blocks to each worker so every house gets visited.
  • Giving workers clear talking points so they know exactly what to say when a voter asks a question.
  • Using a simple mobile app to let workers check off houses they visited in real-time.
  • Setting up daily morning meetings to give tasks and evening debriefs to hear what voters are saying.
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War room & daily decision support

  • Collecting daily reports from every booth to see which areas need more focus or funding.
  • Analyzing rival movements and local intelligence to adjust the campaign strategy every 24 hours.
  • Giving the candidate a daily "cheat sheet" of what to say based on the latest local mood.
  • Solving unexpected problems immediately, like a broken loudspeaker or a missing permission for a rally.
  • Using real-time data to decide exactly where the candidate should spend their time each day to win.
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Client Success Stories

Real results from campaigns across India.

"Matdaan’s booth intelligence report changed our entire strategy. We focused on weak zones and flipped the result by 2,000 votes."

Rajesh Kumar

MLA Candidate, UP

"The war room analytics were incredibly accurate. We knew exactly where to send our ground workers every morning."

Amit Desai

Campaign Manager, Gujarat

"Professional, data-driven, and discreet. Their loyalist mapping helped me secure my core votebank early."

S. Venkatesh

Independent Candidate

Start Your Campaign Journey

Request a strategy consultation with our senior analysts.